Agency Ventures Aggregator (AVA) announces an exclusive agreement to provide the successful 2Y3X programmatic scaling system to post-acquisition agencies.


AUSTIN, TX, April 11, 2022 /PRNewswire/ — Agency Ventures Aggregator (AVA), the highly disruptive digital agency network founded by a billion-dollar brand entrepreneur Tom Shipleyof the Uhuru network Peter Lang and author and agency pioneer Felix Velardelaunches its first group of agencies in May, led by a former Google, WPP and Unilever executive Jo Royce.

The 2Y3X program was founded in 2016 in the UK and has a six-year track record of successfully doubling or tripling agency revenue over the two years of execution. Its success led to rapid expansion and 2Y3X now has a presence in the United States, CanadaUK, Italythe Middle East and Africa.

The people-focused program is based on identifying future generations of agency talent. It provides a framework for low-risk, high-growth value creation and has so far worked with independent and group-owned agencies.

Tom Shipleyco-founder and CEO of AVA, said, “AVA now has the exclusive rights to deliver the incredibly successful 2Y3X program at the agency group level. This means we can scale all of our agencies quickly, outpacing the market and creating enormous value for investors. At the same time, we can programmatically increase the value of the agencies we acquire, which will also provide exceptional exit for founders.”

Peter LangCo-founder Chief M&A Officer at AVA, added: “The 2Y3X program is designed to identify, nurture and accelerate the next generation of talent in the agencies we acquire, allowing us to build our groups from the ground up with superstars and A- 2Y3X’s people-centric approach is fully aligned with AVA’s values. Large networks are designed around an outdated command and control model. The combination of AVA and, exclusively, 2Y3X gives us enormous potential to disrupt a $475 billion* market.”


Media Contact:
Tom Shipley
[email protected]

SOURCE AVA – Aggregator of agency projects


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